Post by warner123 on Feb 27, 2024 5:22:06 GMT
One of the most frequent mistakes in creating an online business, but more generally in the creation of any business, is wanting to sell an innovative product to a vast market , which perhaps potentially also exists, without first passing through a smaller and more highly motivated, commonly called Innovators and Early Adopters . Early Adopters and Innovation Adoption Curve Innovators and Early Adopters (which in Italian can be translated as Pioneers in the use of new products) are people willing to spend more and above all ready to accept those small imperfections that are generally found in innovative products . To be clear, they are Innovators and Early Adopters for example. all those crazy people who have no problem sleeping outside the store just to be the first to buy the latest Apple product.
The difference between the two groups is that the former are a limited elite Uruguay Mobile Number List and are mostly interested in trying the newest technologies before the others, the latter are a much larger number and above all are interested in improving the product. It is clear that a mass market is much more attractive, in numerical terms, but by addressing this much more demanding and even indifferent audience, without passing through the ameliorative and referential filter of the Early Adopters, it is much more likely that we will encounter a total rejection, then difficult to recover. Even very good and actually useful and innovative products that skip the stage of Early Adoptors often end up turning into colossal failures (the most striking case was the Segway, which should have become the most used means of individual transport of the future).
Must read: Do you want to start a new business? You need to know and talk to your Early Adopters Roger's Innovation Adoption Curve So how can you avoid this recurring error from appearing in your business too? Simple. By immediately applying the Lean Marketing methodology (a derivation of the more complex Lean Startup methodology ) and some specific tools and simplified grids such as the Lean Marketing Canvas , which I will try to explain in detail in this article. How was Lean Marketing born? The foundations of Lean Marketing (also called precision marketing ) can be found in the Lean approach ( Lean Production , translated into Italian as Lean Production ), born in Japan in the Seventies with Toyota ( Toyota Production System – TPS ). An innovative production system that is tested in industrial manufacturing plants with the aim of minimizing the waste of resources that occurred in the production process and along the entire supply chain (especially those that do not generate value for the customer).
The difference between the two groups is that the former are a limited elite Uruguay Mobile Number List and are mostly interested in trying the newest technologies before the others, the latter are a much larger number and above all are interested in improving the product. It is clear that a mass market is much more attractive, in numerical terms, but by addressing this much more demanding and even indifferent audience, without passing through the ameliorative and referential filter of the Early Adopters, it is much more likely that we will encounter a total rejection, then difficult to recover. Even very good and actually useful and innovative products that skip the stage of Early Adoptors often end up turning into colossal failures (the most striking case was the Segway, which should have become the most used means of individual transport of the future).
Must read: Do you want to start a new business? You need to know and talk to your Early Adopters Roger's Innovation Adoption Curve So how can you avoid this recurring error from appearing in your business too? Simple. By immediately applying the Lean Marketing methodology (a derivation of the more complex Lean Startup methodology ) and some specific tools and simplified grids such as the Lean Marketing Canvas , which I will try to explain in detail in this article. How was Lean Marketing born? The foundations of Lean Marketing (also called precision marketing ) can be found in the Lean approach ( Lean Production , translated into Italian as Lean Production ), born in Japan in the Seventies with Toyota ( Toyota Production System – TPS ). An innovative production system that is tested in industrial manufacturing plants with the aim of minimizing the waste of resources that occurred in the production process and along the entire supply chain (especially those that do not generate value for the customer).