Post by ivykhan885 on Mar 10, 2024 4:39:12 GMT
The travel industry is certainly not back to pre-pandemic levels, we agree. Yet, especially for the leisure sector, important steps forward are being made. If in Italy the data for Easter and April 25th are giving rise to hope, cautious optimism can also be seen from the latest projections on tourism in Europe . Comforting news also comes from overseas: the latest data from Lodging Analytics Research & Consulting attest that the key metrics for the performance of the hotel sector should return to 2019 levels by the end of the year or in 2023. One figure in particular is worthy of note: RevPAR, i.e. revenue per available room, is expected to increase by more than 18% during 2022. Now is the time for hotel marketers to act to ensure their brand regains its market share when travel fully recovers. Email marketing campaigns can play an important role in this process. Thanks to a contribution from Phocuswire , let's discover some strategies for getting back in touch with travelers after the long silence due to the travel ban. 1. Satisfy travel nostalgia Marketing experts know how to build loyalty.
reactivate relationships with customers who are no longer fond of the brand. But here the situation is different: the recipients of your emails have not chosen a competitor, they simply have not traveled in the last two years or have done so while staying in alternative accommodation. That's why your messages should remind them that you are healthy, but above all why they loved staying overnight at your facilit Australia Telegram Number Data The goal is to make them remember what they have missed in these two years . Avoid generic messages that exalt your brand, instead tap into the emotional sphere of your guests: the feeling of sleeping in comfortable beds between luxury sheets, the little great joys of room service, the privilege of waking up with a wonderful view. Obviously, the details of the message will depend on the peculiarities and services of your property, but the secret is to awaken the nostalgia of a holiday and satisfy it with the promise (to be kept) of a special stay. 2.
Promote the staycation experience Take advantage of an advantage that other service providers don't have: your loyal customers don't have to travel far to find you. Many people, especially after a forced absence, will be inclined to a weekend in a nice hotel, while they would not be equally enthusiastic about having to take a plane or go on a cruise. The staycation trend , which established itself in the Covid era, may prove to be an important source of bookings in this transition period towards the complete recovery of travel. How to ride it? With email campaigns aimed at locals and focused on terms such as recharge your batteries, refresh yourself and romantic getaway for example. All expressions that suggest a special moment, all for yourself, with your partner or without family commitments, but a stone's throw from home. In your messages, emphasize property features that locals might find interesting.
reactivate relationships with customers who are no longer fond of the brand. But here the situation is different: the recipients of your emails have not chosen a competitor, they simply have not traveled in the last two years or have done so while staying in alternative accommodation. That's why your messages should remind them that you are healthy, but above all why they loved staying overnight at your facilit Australia Telegram Number Data The goal is to make them remember what they have missed in these two years . Avoid generic messages that exalt your brand, instead tap into the emotional sphere of your guests: the feeling of sleeping in comfortable beds between luxury sheets, the little great joys of room service, the privilege of waking up with a wonderful view. Obviously, the details of the message will depend on the peculiarities and services of your property, but the secret is to awaken the nostalgia of a holiday and satisfy it with the promise (to be kept) of a special stay. 2.
Promote the staycation experience Take advantage of an advantage that other service providers don't have: your loyal customers don't have to travel far to find you. Many people, especially after a forced absence, will be inclined to a weekend in a nice hotel, while they would not be equally enthusiastic about having to take a plane or go on a cruise. The staycation trend , which established itself in the Covid era, may prove to be an important source of bookings in this transition period towards the complete recovery of travel. How to ride it? With email campaigns aimed at locals and focused on terms such as recharge your batteries, refresh yourself and romantic getaway for example. All expressions that suggest a special moment, all for yourself, with your partner or without family commitments, but a stone's throw from home. In your messages, emphasize property features that locals might find interesting.