Post by account_disabled on Jan 6, 2024 8:42:05 GMT
5 Ways to Boost Student Employability in 2024 ArticlesDigital Strategy by Digital Marketing Institute While the cost of living soars, so does the cost of higher education. As a result, student enrollments in degree courses are falling like never before in a phenomenon known as the ‘enrollment cliff’. Employers also report that graduates lack the skills they need in a post-COVID digital world. According to a CMI report, nearly 80% of employers say that current graduates don’t have the skills they need to be work-ready On the flip side, Cengage research found that nearly half (49 percent) of graduates are not applying for entry-level jobs because they don’t perceive themselves as qualified. For the higher education sector, it may seem like prospects are dim but that’s not the case. Success will come to those who can bridge the gap between what students learn and what employers need. In other words, demonstrate value and embed career prospects into the curriculum to create work-ready graduates.
In this article, informed by our recent webinar, we’ll reveal 5 effective ways to boost your students’ employability WhatsApp Number to drive enrollments and elevate brand equity. 1) Offer work-integrated & practical learning While internships are common as part of a degree program, work-based learning is lacking in many institutions. But this is where the differentiator is for universities and colleges, a USP that students look for to get real-life and hands-on experience in a company. A great example of using simulations in the classroom is The American Marketing Association which offers programs for professional marketers and research-focused academics PhDs. It also runs simulations at its annual International Collegiate Conference and has experiential learning programs for its student community. “Simulations are an amazing tool for our students to dig into what work looks like. Curriculums and book learning are great, but really having your students get hands-on experience and know
what that entry-level job is going to look like is super vital in 2023 and moving forward,” says Molly Soat, VP of Professional Development at the American Marketing Association. Other initiatives are entering students into competitions (those involving a corporate sponsor can be very beneficial) and involving them in internal marketing projects so they have experience with CRMs and content creation tools like Canva. Add value to your marketing program 2) Help your students use digital platforms Digital platforms are an effective way for students to showcase their experience and connect with peers and industry leaders. However, many students need help in this area to build a presence and learn how to use them effectively. Platforms like the social network LinkedIn and jobs site Indeed are crucial networks for students to be familiar with. But it’s about being clever on those platforms and strategic so when it comes to finding that perfect job, they can be found by recruiters or employers and are ready to apply. “I always talk to students about thinking like an SEO person with their LinkedIn profile.
In this article, informed by our recent webinar, we’ll reveal 5 effective ways to boost your students’ employability WhatsApp Number to drive enrollments and elevate brand equity. 1) Offer work-integrated & practical learning While internships are common as part of a degree program, work-based learning is lacking in many institutions. But this is where the differentiator is for universities and colleges, a USP that students look for to get real-life and hands-on experience in a company. A great example of using simulations in the classroom is The American Marketing Association which offers programs for professional marketers and research-focused academics PhDs. It also runs simulations at its annual International Collegiate Conference and has experiential learning programs for its student community. “Simulations are an amazing tool for our students to dig into what work looks like. Curriculums and book learning are great, but really having your students get hands-on experience and know
what that entry-level job is going to look like is super vital in 2023 and moving forward,” says Molly Soat, VP of Professional Development at the American Marketing Association. Other initiatives are entering students into competitions (those involving a corporate sponsor can be very beneficial) and involving them in internal marketing projects so they have experience with CRMs and content creation tools like Canva. Add value to your marketing program 2) Help your students use digital platforms Digital platforms are an effective way for students to showcase their experience and connect with peers and industry leaders. However, many students need help in this area to build a presence and learn how to use them effectively. Platforms like the social network LinkedIn and jobs site Indeed are crucial networks for students to be familiar with. But it’s about being clever on those platforms and strategic so when it comes to finding that perfect job, they can be found by recruiters or employers and are ready to apply. “I always talk to students about thinking like an SEO person with their LinkedIn profile.